• Video | Why Guangdong-made products succeed worldwide?

    On January 15th, the "Guangdong Goods Global Reach" Spring Edition will be launched in Foshan. The reason Guangdong-made products can succeed across the world ultimately lies in one fact: they truly deliver.

    The success of Guangdong-made products lies first in their scale.

    Data reveal the immense scale of Guangdong manufacturing today. Nine trillion-yuan-level industrial clusters have taken shape, and revenue of industrial enterprises above the designated size is expected to exceed 19 trillion yuan in 2025. The province is home to more than 800,000 industrial enterprises, ranking first in China in the number of such firms. Guangdong produces 70% of the world's consumer drones and 40% of smartphones, as well as 40% of China's industrial robots and 80% of its service robots. Of the 104 industrial products tracked by the National Bureau of Statistics of China, Guangdong accounts for more than 10% of national output in 44 categories and over 20% in 23 categories.

    The success of Guangdong-made products also lies in their speed.

    In Guangdong, the intelligent transformation of traditional manufacturing industries is gaining steady momentum. The saying that "one out of every two TVs and one out of every three air conditioners in China is made in Guangdong" reflects not only scale, but also the strong production efficiency behind it. Gree Electric Appliances' pioneering smart factory has boosted production efficiency by 200%, while TCL Guangzhou Intelligent Manufacturing Industrial Park for Air Conditioners has achieved 100% digital coverage. In the textile and garment sectors, the intelligent production model in Shaxi town, Zhongshan, has increased capacity by 40%, and Dongguan Xinlang's functional fabrics now serve 137 markets worldwide. In the food industry, Haitian's "lighthouse factory" uses AI to optimize fermentation, reducing overall energy consumption across the entire industrial chain by 15%.Likofu, a brand of the Guangzhou Restaurant Group, has introduced automated production lines, with daily mooncake output exceeding 3 million pieces.

    The success of Guangdong-made products lies even more in their smart manufacturing capabilities.

    Guangdong-made products are reshaping the global perception of "intelligent manufacturing in China". Emerging industries are gaining strong momentum across the province. DJI drones account for 70% of the global consumer market, while shipments of smartphones from Huawei, OPPO and vivo make up around 30% of the global total. Industrial robots produced by Gree and Midea continue to gain market share in China. The reach of "intelligent manufacturing in Guangdong" has expanded from household appliances to the frontiers of life sciences. Guangdong has long ranked first nationwide in indicators such as the scale of the medical device industry and the number of pharmaceutical manufacturers. Data attest to the global influence of the new generation of Guangdong-made products. In 2024, Guangdong's exports of household appliances exceeded 530 billion yuan, accounting for nearly half of the national total, while the smart home appliance industry in the Guangdong-Hong Kong-Macao Greater Bay Area represents nearly 30% of the global market.

    In an era full of uncertainties, you can always trust products made in Guangdong. They not only go far, but also truly deliver.

    广货何以“行”天下?

    1月15日,“广货行天下”春季行动将在佛山启动。广货之所以能“行”遍天下,归根结底是因为它“真行”。

    广货之行,在于其规模。

    数据勾勒出今日广东制造的磅礴体量——9个万亿级产业集群蔚然成型,2025年规上工业企业营业收入预计超19万亿元,工业企业法人超80万家,规上工业企业数量全国第一;全球七成消费级无人机、四成智能手机,全国四成工业机器人、八成服务机器人产自广东。国家统计局统计的104种工业产品中,广东有44种占比超10%,23种超20%。

    广货之行,也在于其速度。

    在广东,传统制造行业的智能化转型之路走得稳健。“中国每2台彩电、3台空调就有1台广东造”代表的不仅是广东制造的规模,更需要生产效率的支撑。格力电器“领航级”智能工厂生产效率提升200%;TCL空调广州智能制造产业园数字化覆盖率100%。纺织服装产业,中山沙溪的智能生产模式提升产能40%;东莞鑫浪的功能面料服务全球137个市场。食品工业,海天“灯塔工厂”用AI优化发酵,带动产业链整体能耗降15%;广州酒家利口福公司引入自动化生产线,月饼日产能超300万枚。

    广货之行,更在于其智慧。

    广货,正在重塑“中国智造”的全球印象。新兴产业在广东强势崛起:大疆无人机占据全球消费级市场70%,华为、OPPO、vivo手机出货量占全球三成,格力、美的工业机器人国内市场占比频频攀升。“广东智造”的疆域,更从生活电器拓展至生命科技前沿:广东医疗器械产业规模、药品生产企业数量等多项指标长年稳居全国第一。数据见证“新广货”全球影响力——2024年广东家电出口额超5300亿元,占全国近五成;粤港澳大湾区智能家电产业规模占全球比重近30%。

    在这个充满变数的时代,你可以永远相信“广东造”。因为广货不仅走得远,更是真的“行”!

    文 | 记者 孙晶 陈泽云 王丹阳
    图 | 羊城晚报资料图
    视频丨温泽广 方浩 梁岚 宋金峪 麦宇恒
    翻译丨曾敏
    审校丨肖凯欣

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